Opinions expressed by Entrepreneur contributors are their own. Hearing the words “Just Do It” resonates immediately in most people’s minds with Nike. It is one of the most famous brand slogans in all ...

According to the Statista report, this strategy has allowed Nike to maintain its brand value at $71.6 billion, according to the Kantar BrandZ 2024 ranking, placing it as the number one sports brand ...

Nike has established itself as much more than a sports brand: it is a global benchmark in innovation, pop culture and business strategy, with operations in more than 170 countries Nike has established ...

After the London riots that conspired weeks ago, several youth-friendly brands have started to change up some things in their communication and marketing strategies. Levi's and Nike have denied ...

Nike has long relied on controversy in marketing an image of edgy youthfulness. The company had Charles Barkley declare that he is not a role model and Tiger Woods remind people that some country ...

Nike Korea said Friday it has appointed Chase Taylor, a 15-year company veteran known for his digital marketing expertise, as ...

During one of the busiest shopping weekends of the year, Nike was the only brand to have a 30% discount on most of its ...

NIKE Inc. NKE is slated to release first-quarter fiscal 2026 results on Sept. 30. The leading sports apparel retailer is estimated to have witnessed year-over-year declines in the top and bottom lines ...

Bank of America maintains Buy rating on Nike with $84 price target, citing expectations of sales and margin recovery.

Nike is shifting its focus to the wellness space, with the launch of the “Well Collective.” The new effort emphasizes holistic fitness and is geared specifically toward women, according to a company ...