Alabama's Ryan Williams is officially a Nike athlete after a stellar freshman season that saw him become a college football star.

The England captain's partnership with a relatively unknown brand is indicative of how sports stars' commercial priorities ...

The Alabama football superstar has signed a name, image, and likeness deal with Nike, the company announced Friday. That ...

In her first WNBA All-Star Game, Paige Bueckers was tasked with unveiling the all-new Nike GT Cut 4 for the first time.

"Once in a while I pack some bags and take it to Germany with me" - Dirk Nowitzki on what he does with his old Nike gear ...

Because the proposal was rejected, Ohio’s student-athletes remain unable to sign endorsement deals without losing their amateur status. Ryan Holmes is a student at Centennial High School.

Tennis headlines tend to spotlight forehands and titles, but behind every trophy is often a financial story far more layered ...