Nike’s new slogan – "Why Do It?" – flips everything the company once stood for. The brand that built its empire on grit and action is now telling Americans to stop and question themselves. It is more ...

Nike's Kendrick Lamar-fueled 'I Love L.A.' ad after Dodgers’ World Series win nods to the Drake beef and fuels L.A.–Toronto rivalry.

Most of us would agree that the slogan "Just Do It" has served Nike pretty well. But this fall the company added a new slogan ...

Nike’s explosively growing running franchise now offers consumers options that no other major running brand can currently ...

Nike’s Pegasus Premium “Blue Force” x Swarovski adds luxe crystals to a running classic. Here’s why it’s one of the holiday ...

Yeti built its cult brand all on its own. A new partnership with Wieden+Kennedy is a vote of confidence in the agency ...

Nike on Thursday unveiled several daring new products, a showcase aimed at underscoring the company’s innovation reboot under ...

Golf apparel is a massive industry now. Gone are the days of golf clothing being limited to a few major sporting goods ...

Nike is shifting its focus back to performance, leveraging its technology – including a new “anti-gravity” shoe and intensive athlete collaborations to regain its competitive edge in the athletic ...

When your legs are sore and your breath is short, a slow ascent up a neighborhood hill can feel like a small mountain. Many ...

Jason Zada of Secret Level, the company behind the ad, understands the criticism but says AI video has humans behind it too.

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