Nike on Thursday reopened its downtown store and underscored CEO Elliott Hill’s ongoing push to refocus the company on sports ...

New York Liberty star Sabrina Ionescu has established herself as one of the leading figures in women's sports and the ...

Stephen Curry and Under Armour have agreed to part ways, ending a partnership that began in 2013 and evolved into the Curry ...

England are always looking at ways they can gain an advantage for their players as prepare to try to win the World Cup and ...

This is article is reprinted with permission from Sneaker History, Nick Engvall’s Substack about sneakers, culture, and the ...

A motion-control algorithm developed by the Nike Sport Research Lab (NSRL) interprets real-time movement data to adjust ...

Nike and Adidas for sure, but also New Balance, Puma, Reebok, Anta Sports and Li-Ning are possible suitors for Stephen ...

The beverage brand’s latest movie collaboration moves beyond traditional product placement with an in-film ad starring Colman ...

Stephen Curry sparks speculation after wearing Kobe Mambacita trainers today, prompting questions about a possible Nike shift despite his long-standing Under Armour deal.

In his latest YouTube vlog, Cleveland Browns quarterback Shedeur Sanders was spotted training in Caitlin Clark's Kobe V ...

Trae Young debuts unreleased Air Jordan 3 'Graffiti' inspired by iconic 1989 Playground poster. Is this a Player Exclusive or ...

The world of Skate was already heading in a sterile, sanitized, corporate direction - guided by the trends in real-life ...