Nike on Thursday reopened its downtown store and underscored CEO Elliott Hill’s ongoing push to refocus the company on sports ...

Nike on Thursday unveiled several daring new products, a showcase aimed at underscoring the company’s innovation reboot under ...

The Dodgers and Nike decided to "Squabble Up" right in front of Toronto, with this Kendrick Lamar themed ad after the World Series.

New York Liberty star Sabrina Ionescu has established herself as one of the leading figures in women's sports and the ...

Stephen Curry and Under Armour have agreed to part ways, ending a partnership that began in 2013 and evolved into the Curry ...

England are always looking at ways they can gain an advantage for their players as prepare to try to win the World Cup and ...

This is article is reprinted with permission from Sneaker History, Nick Engvall’s Substack about sneakers, culture, and the ...

A motion-control algorithm developed by the Nike Sport Research Lab (NSRL) interprets real-time movement data to adjust ...

The beverage brand’s latest movie collaboration moves beyond traditional product placement with an in-film ad starring Colman ...

Stephen Curry sparks speculation after wearing Kobe Mambacita trainers today, prompting questions about a possible Nike shift despite his long-standing Under Armour deal.

Kentavious Caldwell-Pope took an interest in Ja Morant's sneakers long before the two became Memphis Grizzlies teammates.

Rams defensive end Braden Fiske has been living in opponents' backfields all season, and it finally paid off with his first ...