Drake took over the Nike Headquarters in Beaverton, Ore., for his latest music video and it’s already the No. 1 trending video on YouTube. For his new single “Laugh Now Cry Later” featuring Lil Durk, the Canadian rapper surprised fans by filming the ...

NBC News’ Steven Romo gets an exclusive look at Nike’s new project, “Amplify”, which offers a bionic boost for runners. The tech is not yet on the market, with Nike hoping it can eventually help athletes with recovery or those who may need help with mobility.

SAN FRANCISCO (KGO) -- Nike has released a two-minute commercial narrated by Colin Kaepernick, while the national debate continues to rage over the company's endorsement deal with the controversial athlete. The former San Francisco 49er superstar unveiled ...

Nike’s futuristic .Swoosh (aka DotSwoosh) division has undergone some major changes since it was introduced in November 2022, shifting from a focus on NFTs and digital sneakers to now releasing internet and video game-inspired physical products.

Nike is pushing harder into video games as part of its broader metaverse strategy. While the company hasn't publicly disclosed its plans, its patent records, job listings, inside sources, and social-media posts offer a glimpse of the sportswear giant's new ...

Lil Nas X took aim at Nike — and his haters — with his latest single. The 22-year-old rapper poked fun at his trademark infringement lawsuit with Nike over his “Satan Shoes” in a new promotional video for his song “Industry Baby.” In the video ...

Nike shared a special tribute video honoring the life of Gianna Bryant on what would have been her 17th birthday Monday. Gianna Bryant, her father Kobe Bryant and seven others were tragically killed in a helicopter crash back in January of 2020. Nike ...

View post: ESPN’s Updated College Football Rankings Don’t Make Any Sense Deion Sanders was an influencer before the internet dubbed that term a title for content creators. Whether it’s clothes, sunglasses, or his Nike signature line the man once ...

Colorado Buffaloes football coach Deion Sanders has been in the public eye for almost four decades. The sports world has watched Sanders transform from "Prime Time" to "Coach Prime." If we have learned anything about Sanders, it is that his principles are ...

The Los Angeles Dodgers are World Series champions once again. It took seven games and a whole lot of extra innings, but the Dodgers reclaimed their crown. Game 7 of the 2025 World Series is going to go down as one of the most iconic games played during the Fall Classic.

In honor of what would have been Kobe Bryant’s 42nd birthday, Nike released a tribute to the late NBA star. The video, titled “Better" and narrated by rapper Kendrick Lamar, illustrated Bryant’s dedication on and off the court. Throughout the 90 ...