Nike’s new slogan – "Why Do It?" – flips everything the company once stood for. The brand that built its empire on grit and action is now telling Americans to stop and question themselves. It is more ...

Most of us would agree that the slogan "Just Do It" has served Nike pretty well. But this fall the company added a new slogan ...

Nike’s new slogan – Why Do It? – flips everything the company once stood for. The brand that built its empire on grit and action is now telling Americans to stop and question themselves. It is more ...

Nike on Thursday unveiled several daring new products, a showcase aimed at underscoring the company’s innovation reboot under ...

Nike on Thursday reopened its downtown store and underscored CEO Elliott Hill’s ongoing push to refocus the company on sports ...

The renewed emphasis on innovation is the cornerstone of chief executive Elliott Hill’s turnaround strategy. He returned to the sportswear behemoth 12 months ago – ending a four year retirement – and ...

One strong definition of culture comes from Unesco, which defines it as “the set of distinctive spiritual, material, ...

One strong definition of culture comes from UNESCO, which defines it as “the set of distinctive spiritual, material, ...

That advert reminded me of a timeless truth: the real power of an advert lies in its storyline. Great advertising is not just ...

We preselected all newsletters you had before unsubscribing.

From electric-car sales to big sporting events and AI, here is a global round-up for 2026 from The Economist Intelligence ...