Sometimes the best print ads are the simplest. Ads that make the viewer double-take with a smart and striking subversion of a ...

Simple Minds' "Don't You (Forget About Me)" appears in a Super Bowl ad for Facebook's parent company, Meta, which will air during the game's first quarter. The commercial, called "Old Friends, New Fun ...

Show or tell in advertising. Both can work. But for Rhett and Link during Super Bowl LII, only “show” worked. Surprisingly, many ads these days go for a particular vibe. They use music and color to ...

Opinions expressed by Entrepreneur contributors are their own. I’ve always been a little nonplussed by those who imagine a distinction between salespeople and ad writers. Essentially, they do the same ...

Facebook Ads is easily one of my favorite platforms to run ads across the entire customer journey. There are so many targeting options and placements – the opportunities are endless. Done right, you ...

With technology increasingly intertwined with all aspects of business, CNET@Work can help you -- from prosumers to small businesses with fewer than five employees -- get started. To grow a business, ...

An advertisement and a sponsorship are often discussed as the same thing. However, a sponsorship is typically regarded as a stronger and deeper relationship than a simple advertising exchange of value ...

A McDonald’s advertisement in a foreign country is going viral after people realized just how different it is from advertisements here. On Wednesday, McDonald’s Japan released a cute and wholesome ad ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sarah Sluis, senior editor at AdExchanger.