Kelly Hume, a Bainbridge Island graphic designer, created the logo for this year’s World Series and nearly had the ...

When Cracker Barrel rebranded its logo, it went from artistic and recognizable to boring and sad. Minimalism is ruining logos ...

Professional sports teams know that a logo isn’t just a pretty picture—it’s the face of a franchise. Over the decades, these ...

‘Originality’ ranks as a critical driver of positive fan sentiment in sports. When a sports brand shows creativity, flair and ...

Athletic departments across the country are adding commercial sponsorship logos to their football fields after an NCAA rule ...

Long John Silver's is adding something new to its menu and logo: chicken. "Guests have been telling us for years that our chicken is a best-kept secret," Long John Silver's marketing executive ...

The 2025 college football season rolls into Week 7 with another full slate of action on CBS Sports Network -- seven games spread across five days, featuring everything from midweek Conference USA ...

Central Alabama high school becomes first in the nation to use Heisman Trophy logo on its field Donald Trump health update issued after physical 'Keep your mouth shut.’ Tempers flare over shutdown ...

Texas Tech fans got something they didn’t ask for, a brand new logo. And judging by the internet’s reaction, they definitely didn’t want it either. The university has made public an updated version of ...

Texas Tech Athletics will return to its “Double T” logo from 1963-99 with a modernized look beginning in the 2026-27 academic year, the university announced Tuesday. Image courtesy of Texas Tech ...

Texas Tech unveiled its new logo for next year, and while it's a twist on a classic look, there are plenty of happy and sad reactions. The university released a plethora of new logos on Tuesday, Oct.