In a recent post, I asked the overly pretentious question "What Does Strategy Really Mean?" and I answered this question by giving the following definition: an organization’s strategy is its unique ...

The term "marketing strategy," is often used as a catch-all phrase to describe anything from a marketing plan to an advertising campaign. A marketing strategy, however, has its own place and role in ...

Adam Hayes, Ph.D., CFA, is a financial writer with 15+ years Wall Street experience as a derivatives trader. Besides his extensive derivative trading expertise, Adam is an expert in economics and ...

"What is the definition of marketing strategy?" is a common question among marketing professionals and others in the business world. So let's cover some basic ideas that separate marketing strategy ...

Rajeev Dhir is a writer with 10+ years of experience as a journalist with a background in broadcast, print, and digital newsrooms. Vikki Velasquez is a researcher and writer who has managed, ...

The term multidomestic describes a set of strategies used by companies that operate in more than one country at a time. As smaller businesses expand their operations into markets overseas, they will ...

What Is Buy and Hold? Buy and hold is an investment strategy where individuals purchase securities with the intention of keeping them for an extended period. This approach, often spanning years or ...

When brands speak with truth, they don’t need to chase virality. They create velocity, the kind that builds momentum ...