A 2024 industry audit reveals that 54% of celebrity endorsements fail to yield a positive return due to poor alignment; however, the top 10% of global brands are seeing a 4x multiplier on their media ...

Maybe I shouldn’t have just willy nilly started pressing buttons and hoping for the best, but it all worked out, eventually.

One of the items this week ended up being super sweet. The rest of them? bizarre as usual. I think I got a lot of them right ...

Demi Lovato shared her thoughts on Raven-Symoné’s picks for the most notable Disney Channel stars, arguing that Shia LaBeouf might not make the cut on her own list.

Peter Gratton, Ph.D., is a New Orleans-based editor and professor with over 20 years of experience in investing, economics, and public policy. Peter began covering markets at Multex (Reuters) and has ...