It’s about to get all-natural up in the Trix house [a sentence which has never been written before in the history of time]. As a part of General Mills’ promise to remove all artificial flavors and ...

The enduring appeal of Trix cereal, debuted in 1955 by General Mills, can largely be credited to Joe Harris, a commercial illustrator who invented the Trix rabbit. He has died at the age of 89. Harris ...

In 1991, the oceans churned and the world trembled on its axis when a commercial aired wherein the Trix Rabbit finally managed to eat a bowl of Trix cereal unmolested. It was the first and only time ...

General Mills made what many to believe as an unholy attack on pop culture when announcing product news of their most popular ready-to-eat cereals. The beloved animated rabbit whose decades of futile ...

How do you like your breakfast, boys and girls? Because that’s essentially what Day 1 of our Big Shill bracket game’s Sweet 16 round is all about. If you respond to a military bearing, maybe the Cap’n ...

Okay, it’s come to my attention that I may need to explain what I mean when I say I hate those kids from the Trix commercials. Not to dwell on it too much (since this would bore those of you who ...