Makeup and beauty are more than just routines—they are powerful forms of self-expression and confidence boosters. Whether you’re a beginner experimenting with your first foundation or a pro mastering ...

Learn how to pluck and lay your edges perfectly on a 360 lace front wig with this easy tutorial. Watch the full unboxing and ...

When Lisa Porter opened the Gothic Trading Co. clothing and gift store on the North Shore earlier this year, Halloween was ...

Mara Porter is expanding her empire and impact in journalism by combining it with her love of all things beauty.

Lauren (Hansen) Holznienkemper is a lead editor for the small business vertical at Forbes Advisor, specializing in HR, payroll and recruiting solutions for small businesses. Using research and writing ...