Apple has never made a TV set. But the idea just won't die, Peter Kafka writes.

According to a fresh report, Apple could be revisiting the idea of releasing its own TV set. Here’s what we know about the project.

Apple is reportedly evaluating whether to make an Apple-branded TVIt was rumored years ago, and it may be backPeople might pay a premium for privacy and long software support Apple doesn't make TVs,

Depending on the success of its upcoming smart home hub, Apple will evaluate making its own TV set, according to reports. Does this sound familiar?

The first time we heard rumors of an Apple television was nearly 14 years ago, though Steve Jobs later dismissed the idea of a TV, claiming there was no market for it then. We later found Jobs had a plan for an “integrated” Apple TV in one of his biographies.

Between around 2009 and 2011, it was repeatedly rumored that Apple would be releasing a TV, but that obviously never happened. Now,

Bloomberg’s Mark Gurman has resurrected the idea of an Apple television, albeit couching this in the most uncertain of