Relevantly, Business Insider also notes that it is not typically possible for countries to trademark their names, unless they ...

Visit Sweden said it intends to protect the country's identity and prevent travel mix-ups by trademarking its name.

Feel like a winter vacation to the Scandinavian wonderland of snow and spectral night skies? It's a great choice—as long as ...

So, Visit Sweden is taking the cheeky but unprecedented move to resolve the issue by applying to trademark the “Sweden” name ...

Sweden's tourist board is hoping to register the country's name in the same way as a trademark by filing an application with ...

Sweden has applied to the European Union Intellectual Property Office (EUIPO) to protect its name from international ...

The phrase has become a symbol of Kyiv’s resilience against Moscow — but that didn’t clear the bar for EU intellectual ...

Beyond the Scandinavian nation Sweden, there are seven other places named Sweden: one in Indonesia and six across the United ...

And 35% of Swedes support the idea of a trademark that will ensure travellers known they’ve found the ‘real deal’, ‘the one ...

So that they can be registered by national offices and the European Union Intellectual Property Office (EUIPO). The ...

Sweden has taken the unusual step of applying to trademark its own name to prevent confused tourists ending up in the wrong ...