The decision is still pending NCAA approval but expected to be the first of many schools looking to capitalize on a new NIL ...

LSU will also earn money from the billion-dollar rights deal between ESPN and the College Football Playoff. The university ...

Using ESPN's post-spring Top 25 and On3 NIL valuations, here's a look at each team's leading player in NIL ahead of the ...

Pending the approval, the LSU will soon have sponsorship patches on their jerseys which will open gates for smaller schools ...

LSU has announced it will sell sponsorship patches on their iconic white jerseys. Is this an idea Texas should join in on?

NIL has changed the landscape of college sports — and another seismic shift could be on the way LSU was one of the first ...

That night marked a monumental shift in college sports. Under the settlement, Division I schools now can pay players for the ...

Tuesday marked the beginning of revenue sharing's impact on college athletics. Louisiana State can now directly pay ...

Almost 2,000 NIL deals with LSU student-athletes have been disclosed since NIL's inception, while LSU's athletic department prepares for the possibility that athletes will soon get a slice of the ...

LSU football's collective, Bayou Traditions, has gathered NIL money but follows Brian Kelly's spending philosophy.

LSU NIL Star Livvy Dunne Expands NIL Empire as Co-Owner of Jake Paul’s W Brand. W's new brand "champions" include Tigers' gymnast Livvy Dunne, hip-hop star Rubi Rose and MMA champion Sean O ...

LSU star gymnast Olivia Dunne dished on what college athletes should do with their name, image and likeness money. Dunne is one of the highest NIL earners.