The decision is still pending NCAA approval but expected to be the first of many schools looking to capitalize on a new NIL ...

LSU has announced it will sell sponsorship patches on their iconic white jerseys. Is this an idea Texas should join in on?

LSU will also earn money from the billion-dollar rights deal between ESPN and the College Football Playoff. The university ...

When the LSU baseball team lifted its eighth championship trophy Sunday, it symbolized the end of a consequential era for ...

Pending the approval, the LSU will soon have sponsorship patches on their jerseys which will open gates for smaller schools ...

Theodore (Ala.) four-star linebacker JJ Bush has blossomed into one of the top prospects in Alabama following a standout ...

“Schools like LSU can now directly pay their student athletes,” Metzinger said. That will add a new wrinkle to what has been possible since 2021, when the NIL era first began.

Tuesday marked the beginning of revenue sharing's impact on college athletics. Louisiana State can now directly pay student-athletes, and the leader of LSU's NIL program said there will be multiple ...

As college athletics enters the first full cycle of NCAA-sanctioned revenue sharing and matured NIL collectives, the economic ...

NIL has changed the landscape of college sports — and another seismic shift could be on the way LSU was one of the first ...

Here's how the SEC's 16 teams stack up when listed by their highest-valued players in NIL for the 2025 season.