The decision is still pending NCAA approval but expected to be the first of many schools looking to capitalize on a new NIL ...

LSU has announced it will sell sponsorship patches on their iconic white jerseys. Is this an idea Texas should join in on?

When the LSU baseball team lifted its eighth championship trophy Sunday, it symbolized the end of a consequential era for ...

LSU will also earn money from the billion-dollar rights deal between ESPN and the College Football Playoff. The university ...

That night marked a monumental shift in college sports. Under the settlement, Division I schools now can pay players for the ...

That night marked a monumental shift in college sports. Under the settlement, Division I schools now can pay players for the ...

Here are the 10 women's college basketball players with the highest NIL valuations entering the 2025-26 season.

Pending the approval, the LSU will soon have sponsorship patches on their jerseys which will open gates for smaller schools ...

Theodore (Ala.) four-star linebacker JJ Bush has blossomed into one of the top prospects in Alabama following a standout ...

“Schools like LSU can now directly pay their student athletes,” Metzinger said. That will add a new wrinkle to what has been possible since 2021, when the NIL era first began.

As college athletics enters the first full cycle of NCAA-sanctioned revenue sharing and matured NIL collectives, the economic ...