France's antitrust agency has fined Shein, the China-founded fast-fashion retailer. The fine is 40 million euros. Shein is ...

The ICC WTC Final 2025 between South Africa and Australia saw a 75 percent drop in ad volumes despite record viewership.

In South India, marketers are adeptly balancing brand building and performance marketing. Television is still king for ...

In the digital age, user data protection is very important. Brands must be transparent about data usage. Contextual targeting ...

While AI-led creativity and purpose-driven storytelling are gaining strong ground in the Indian marketing landscape, at the ...

ETBrandEquity returns with the 7th edition of its flagship Brand World Summit on July 4, engaging the leading marketers and ...

Despite record viewership, the ICC World Test Championship Final 2025 witnessed a 75% drop in ad volumes, prompting a re-evaluation of sports broadcasting monetization. Marketers are refining ...

Indian footwear sellers are capitalizing on the Prada 'sandal scandal' to promote Kolhapuri sandals, a traditional craft with ...

Microsoft plans to reduce its workforce by almost 4%. This decision comes as the tech giant aims to control costs. The ...

Netflix is exploring potential partnerships with Spotify to enhance its live TV offerings, including music award shows and ...

The online retail platform of Chinese tech giant Alibaba announced Wednesday that it will issue $7 billion in subsidies for ...

Google has proposed new search result changes to address antitrust concerns before a crucial EU meeting. These changes aim to ...