The FTC's deal with OMG/IPG prohibits agency practices that don't exist. And it distracts from legit concerns about brand ...

“Anytime you assert what an outcome is, versus asking the advertiser what their most valuable outcome is, you’re kind of ...

Häagen-Dazs launched its new "Slow" campaign earlier this year, hoping to strike a chord with a diverse array of consumers ...

Amazon uses the presence of shady or unauthorized sellers on its platform as leverage to bring big brands to the negotiating ...

Sounder just launched a new version of its brand suitability tool for podcasts that can understand the nuances of ...

David’s Bridal is as much an AI-powered tech company as it is a retailer of wedding apparel, says president and CBO Elina ...

Alliant will integrate AnalyticsIQ’s audience modeling platform, which is based on user surveys and studies of health, ...

It was only inevitable that Meta would roll out ads in WhatsApp, an app that now has more than 3 billion monthly active users ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Capitol One, coffee mogul?; Instagram and TikTok are coming for YouTube TV’s throne; Nike is reversing its DTC course.

Michelle Urwin, Chief Marketing Officer of Skai, joined Sarah Sluis at Cannes Lions 2025 to share the biggest shifts in ...

Whatever your take on the FTC’s conditional approval of the Omnicom/IPG deal, one thing’s clear: Ferguson is being more active than expected.