The 3rd edition of the afaqs! Brand Storyz Awards 2025 celebrated the most innovative and impactful work in content marketing ...

As Hinge stays silent on its biggest organic win, experts weigh in—suggesting that in today’s marketing landscape, quiet ...

With its strongest year yet, expanding touchpoints across India and a sharpened focus on localisation and engineering-led ...

The move marks Biscoff’s first local production outside Europe, as Mondelez bets on India’s growing appetite for premium ...

Built with just Rs 3 lakh in capital, the brand delivers a 15,000x return to its founders and underscores GCPL’s push toward ...

The former CEO of Dentsu X and head of the agency’s retail media business is building an AI-powered global consulting ...

Under the partnership, Mondelēz India will locally manufacture Biscoff®, reinforcing its ‘Make in India’ commitment while ...

Brands that remove friction, educate with clarity, and show up at the right moment will set the pace for travel insurance for ...

The agency enters with offices in three cities, aiming to close the 'experience gap' in gaming and esports by bringing global ...

With this launch, it aims to own the 'fresh breakfast' space within the larger pancake category, offering consumers a ...

The agency has appointed veteran Andrew Schirmer as consulting director, with an initial focus on health tech and consumer ...

Emami has announced a rebrand of its Ayurvedic haircare brand Kesh King, which will now operate under the name Kesh King Gold ...