Tyrese Maxey brings his signature energy and flair off the court with a fresh New Balance collaboration featuring two ...

That trend may finally be shifting. On Monday afternoon, New Balance debuted a new color pack featuring rising star Tyrese ...

Flagg, who’s from a small town in Maine close to a New Balance factory, was immediately appealing to the Boston-based brand.

While the brand already has a presence in basketball, represented by names like Darius Garland, Tyrese Maxey, and Cameron Brink, Flagg represents a new era for the Boston-based company, who will ...

119-Year-Old Sneaker Brand's Genius Move to Lock in Cooper Flagg Revealed originally appeared on Athlon Sports. The talking ...

VJ Edgecombe Doesn’t Hesitate With Message on 76ers originally appeared on Athlon Sports.

The Mavericks selected Cooper Flagg as No. 1 NBA draft pick, bringing attention to his Maine roots and status as first White ...

Flagg, drafted No. 1 by the Dallas Mavericks on Wednesday, had a few suitors wanting him to represent their shoe and apparel product.

Daryl Morey, Philadelphia believe Baylor star's defense, motor and athleticism make him the perfect fit for 76ers.

The first round of the 2025 NBA draft wrapped Wednesday night. A lot of things happened. Many were expected, like the Dallas ...

Edgecombe is a player that can straddle that divide. If Embiid has one more MVP-type season and if George has another ...

With LeBron James' future still unclear, the Los Angeles Lakers are heading into the 2025 offseason facing a pivotal crossroads. The franchise has historically relied on superstar ...