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How one mistake of Adidas made Nike the market leader of sneakers
In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...
Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...
When thousands of fans raised their Adidas shoes in the air, an Adidas executive in attendance ... To Be a Taylor,” “Chuck,” ...
D printing is injecting much-needed innovation into sneaker design, but it’s small brands that are leading where big names ...
"When I think about the future of women's basketball, it's clear it's in good hands with hoopers like Kaleena," said WNBA ...
The BBC are looking for a new host to replace Gary Lineker on Match of the Day, from the start of next season.
Jaylen Brown's strained relationship with Nike continues to escalate following a social media jab from the brand. Brown, who ...
Grey skies and shorter days are approaching as winter rolls in, and with the last round of midterms and finals around the ...
The latest chapter in the apparent beef between Boston Celtics star Jaylen Brown and Nike just dropped. After Giannis ...
Giannis Antetokounmpo's 59-point game on Wednesday led to Nike taking a not-so-subtle shot at the Celtics' Jaylen Brown.
Jaylen Brown’s ongoing beef with Nike just got a little spicier after the shoe juggernaut’s recent post on social media.
Nike' is soon going to launch the Nike Air Max 1000, a groundbreaking 3D printed sneaker that’s set to redefine the Air Max ...