In the 1980s, Nike capitalized on Adidas's missed opportunity to sign Michael Jordan. Nike's groundbreaking deal with Jordan ...

Adidas, once the leader in sportswear, missed a major opportunity by not signing Michael Jordan. Nike seized the chance, ...

When thousands of fans raised their Adidas shoes in the air, an Adidas executive in attendance ... To Be a Taylor,” “Chuck,” ...

D printing is injecting much-needed innovation into sneaker design, but it’s small brands that are leading where big names ...

It is not clear how much ... promoting the JAAA. Adidas also offered the use of its training facilities at Herzogenaurach, Germany for training camps ahead of World Athletics Championships with some ...

"When I think about the future of women's basketball, it's clear it's in good hands with hoopers like Kaleena," said WNBA ...

"The business seems to have a very clear sense of what it wants ... the revival of retro styles such as the Adidas Samba, which was coronated the "It Shoe" of 2023. When Gulden took over the ...

The BBC are looking for a new host to replace Gary Lineker on Match of the Day, from the start of next season.

Let’s be clear on something: you can debate sneakerheads and menswear geeks on X on the merits of the Adidas Samba all day ... killer SL 72 years before that shoe became the new wave), hardly ...

Jaylen Brown's strained relationship with Nike continues to escalate following a social media jab from the brand. Brown, who ...

Plus, Adidas SPZL x C.P. Company releases one more hit, Stone Island drops a book, Valentino's holiday campaign is full of ...

Giannis Antetokounmpo's 59-point game on Wednesday led to Nike taking a not-so-subtle shot at the Celtics' Jaylen Brown.