Google Analytics now supports Customer Match from Google Ads. Audiences exported to Google Ads will now also "include your first-party consented, hashed customer data, and your tag-based user ...

Google is cracking down on Customer Match usage, warning advertisers that access to the powerful targeting tool is a “privilege, not a right.” Big picture. As privacy regulations tighten globally, ...

Google announced that is is now making the Customer Match feature in Google Ads. Now the Customer Match lists can show you in real time the percentage of your customer list that is usable with ...

Google Analytics launches Customer Match beta, enabling advertisers to enhance remarketing using first-party data instead of third-party cookies. Google Analytics now lets advertisers use first-party ...

Google has added more ways for businesses to target their known customers with AdWords campaigns. As of this month, advertisers can upload phone numbers and mailing addresses for Customer Match ...

Zeotap, a customer data platform provider, has integrated with Google Customer Match, enabling marketers to leverage their first-party data to engage audiences at scale across Google Search, Shopping, ...

Remember the Gmail address you gave the clerk during checkout when making a purchase at Anthropologie, Bloomingdale's, or Williams-Sonoma? What about when financial institutions like Bank of America ...

If marketers can understand enough about a customer, they can bid and target the perfect advertisement across channels to stir a purchase, according to Ryan Gibson, SEM solutions lead at Merkle, which ...

Zeotap, the leading Customer Data Platform, has launched a new integration with Google Customer Match, enabling marketers to leverage their first-party data to engage audiences at scale across Google ...

Brands and publishers can add one more first-party data item to their cookieless testing to-do list. Google built a clean-room-style add-on so brands and publishers with their own customer email lists ...

Google has introduced the ability for AdWords advertisers to target known customers by phone numbers and mailing addresses. This is made possible through AdWords’ Customer Match targeting which, until ...