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IHOb: International House of Burgers
But IHOP struggled to attract business during later meal occasions: lunch, dinner and late night. Consumer research identified burgers as the strongest opportunity to establish credibility in PM hours ...
Business Insider India6y
IHOP has revealed why it changed its name to IHOb, and it represents a massive new strategy for the chain
The message behind the IHOb madness is the launch of a new line of "Ultimate Steakburgers," a seven-burger lineup that includes options like the Big Brunch Burger, the Cowboy BBQ Burger ...
Why, in the name of snack food, did Goldfish crackers change its name to Chilean Sea Bass?
IHOP saw a flood of attention in 2018 when it announced it was changing its name to IHOb (International House of Burgers).
Business Insider India6y
IHOP's burger sales quadrupled after its controversial IHOb name change
IHOP's burger sales quadrupled after the chain, the International House of Pancakes, temporarily changed its name to IHOb, the International House of Burgers. The promotion was a "huge success ...