As a marketer, I can tell you that logical fallacies are used in advertising all the time. You find them in a variety of messages that bombard you daily. As a matter of fact, you’re probably so used ...

Here at Snopes, we encounter our fair share of logical fallacies, or errors in reasoning that tend to be more persuasive than they really are, and are based on poor or faulty logic. Indeed, changing ...

Speak like an insider! Welcome to Snopestionary, where we’ll define a term or piece of fact-checking lingo that we use on the Snopes team. Have a term you want us to explain? Let us know. The red ...

Fewer than one-third of U.S. consumers are influenced by social media when making a purchase decision. That was an eye-opening statistic from a new consumer survey conduct among 1,512 U.S. online ...

Reach in advertising refers to the total number of people exposed to a particular piece of content. It determines the potential size of an audience that may have seen or heard a specific message or ...