Innovative block kits, dynamic magnetic builds, and small-but-mighty creative sets come together to guide kids into a world ...

Magnetic Building Blocks For Kids Welcome to Robin's Fun Playtime Channel. This channel is kids friendly and educational with ...

Build a 1:16 scale Custom 1962 Chevy Pickup with Mattel Brick Shop. This 858-piece set includes an exclusive metal Hot Wheels ...

Most of the world's supercars are too expensive to buy, unless you are happy to assemble one from a pile of studded plastic ...

Shop the hottest toys this holiday season. We rounded up the best holiday toys — digital pets, dolls, plushies, games, ...

Shop the hottest toys this holiday season. We rounded up the best holiday toys — digital pets, dolls, plushies, games, ...

Amazon recently revealed the top 10 toys for Christmas 2025, and there are some adorable options on the list, including a ...

Got extra wood scraps? Turn them into something families can’t resist — a classic building block set that’s fun to make and easy to sell. This video shows you how to craft safe, smooth blocks kids ...

According to Greg Brockman (@gdb), Sora 2 has been integrated into the API and is now being used by Mattel to enable instant transformation of sketches into toy concepts. This application demonstrates ...

Barbie spotlights female professional rugby players Ilona Maher (US), Ellie Kildunne (UK), Portia Woodman-Wickliffe(NZ) and Nassira Konde (France) to ignite confidence in girls In continued ...

A new doll is making its way to the Barbie lineup, but not all fans are pleased with its physique. "Being part of Team Barbie is about showing girls that confidence isn’t something to shy away from, ...