And on the NBA’s new stage on Amazon Prime Video, Curry delivered another vintage Curry game, dropping 49 points, draining ...

An individual basketball-sneaker line can produce billions of dollars in revenue. NBA superstars like Michael Jordan, LeBron James, Kevin Durant and Curry have made nearly as much off-court revenue as ...

Foot Locker unexpectedly restocked the solkd-out Nike Kobe 3 Protro "Halo" basketball shoes on Saturday, November 15.

Most of us would agree that the slogan "Just Do It" has served Nike pretty well. But this fall the company added a new slogan ...

Nelly Korda unveiled her Nike signature golf shoe during the pro-am of The Annika in Belleair, Fla., on Wednesday.

The old knock on Seattle’s sartorial habits goes something like this: Can you believe people in this town wear Gore-Tex and hiking shoes to the opera?

At the heart of Nike's current corporate narrative lies a fundamental conflict. CEO John Donahoe is steering the athletic ...

Advertising can be powerful. It can spark conversations, influence culture, or, occasionally, explode in a fiery PR disaster.

"The wheels didn't turn right, the faces looked off, and that warmth everyone remembers from the original was simply gone," ...

Nike's Kendrick Lamar-fueled 'I Love L.A.' ad after Dodgers’ World Series win nods to the Drake beef and fuels L.A.–Toronto rivalry.

Nike’s new slogan – "Why Do It?" – flips everything the company once stood for. The brand that built its empire on grit and action is now telling Americans to stop and question themselves. It is more ...

The Las Vegas Aces have won their third WNBA championship in the last four years, beating the Phoenix Mercury 97-86 in Game 4 on Friday night. However, fans reckon the whole thing was rigged based on ...