Yeti just did the unthinkable: Hire an ad agency

Yeti built its cult brand all on its own. A new partnership with Wieden+Kennedy is a vote of confidence in the agency ...

Nike ends its annual wellness week that gave employees an extra paid week off

Nike Inc. has ended an initiative that gave employees an extra week off each year to promote mental health and wellness. Nike ...

Nike's new Air Force 1 celebrates New England Patriots

Patriots owner Robert Kraft was on hand as the 11th edition of the Nike RKK Air Force 1 sneaker dropped. The sneakers are storm blue — like the Nor'easter jerseys the Patriots will debut Thursday ...

USA Gymnastics Nike

USA Gymnastics president and CEO Li Li Leung speaks during the Winter Cup on Feb. 27, 2021, in Indianapolis. As featured on ...

Mavericks finally fire GM of controversial trade. A fan may have helped.

Harrison will be fired as early as Tuesday morning, as first reported by ESPN's Shams Charania. Harrison has held his post leading Dallas' basketball operations since 2021, previously working as a ...

10 Advertising Mistakes That Cost These Brands Millions (And Their Dignity)

Advertising can be powerful. It can spark conversations, influence culture, or, occasionally, explode in a fiery PR disaster.
The Cincinnati Enquirer

Nike ad with Ken Griffey Jr playing organ makes its World Series debut

The Nike ad with former Moeller High School standout and Cincinnati Reds Hall of Famer Ken Griffey Jr. made its World Series debut on Fox during Game 1 between the Los Angeles Dodgers and Toronto Blue ...
AOL

Bengals star Ja'Marr Chase reportedly becomes first NFL player to join Fabletics, leaving Nike

Cincinnati Bengals star wide receiver Ja'Marr Chase is leaving Nike to sign with Fabletics, an apparel company for which comedian Kevin Hart is an investor, per a report from Jordan Schultz. Chase ...
Total Pro Sports

Lakers Superstar LeBron James Faces Fierce Backlash Over New Nike Ad Declaring His Crown Untouchable

The Los Angeles Lakers star LeBron James has been in the spotlight throughout this offseason. After the disappointing early playoff exit, the speculations about James’ future started. Later, reports ...
Larry Brown Sports

LeBron James gets roasted over cringeworthy new Nike ad

Many feel like LeBron James was trying too hard in his latest ad for Nike. On Monday, the apparel giant Nike announced the release of the Los Angeles Lakers star James’ latest signature sneaker for ...
ABC7

Jalen Brunson stars in Nike Kobe ad alongside Natalia Bryant

Nike featured a special guest for its new Kobe 3 Protro ad Tuesday -- New York Knicks star Jalen Brunson. The two-time NBA All-Star appears in the ad alongside Natalia Bryant, the eldest daughter of ...
The Business Journals

Ex-Nike CEO named AD at Stanford University

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Preview this article 1 min Nike co-founder and fellow ...