The Alabama football superstar has signed a name, image, and likeness deal with Nike, the company announced Friday. That ...

Nike released the Nike A'One, which is the first-ever signature shoe for WNBA star A'ja Wilson, in May. The two-time WNBA MVP ...

In her first WNBA All-Star Game, Paige Bueckers was tasked with unveiling the all-new Nike GT Cut 4 for the first time.

Manny Pacquiao grew up in extreme poverty, to the point that he had to drop out of high school to help support his family.

"Once in a while I pack some bags and take it to Germany with me" - Dirk Nowitzki on what he does with his old Nike gear ...

Tennis headlines tend to spotlight forehands and titles, but behind every trophy is often a financial story far more layered ...

After taking the college football world by storm as a true freshman last season, Jeremiah Smith is cashing in on his fame ...

That night marked a monumental shift in college sports. Under the settlement, Division I schools now can pay players for the ...

The campaign underscores Nike’s strategy of leveraging storytelling and athlete endorsements to connect emotionally with fans, solidifying Scheffler’s status as a golfing icon and Nike’s ...

Memphis Grizzlies rookie guard Jaylen Wells is reportedly signing a multiyear shoe and apparel endorsement contract with Nike, according to Nick DePaula of ESPN. The 39th pick joins a star-studded ...

Ward finds himself among young athletes that have created the fourth shift in this endorsement logic. Olympians, the basketball wars, the Nike era, and now athlete over brand.

Nike says focus on athletes is paying off, but warns the toughest stretch of its turnaround is ahead Provided by Dow Jones Mar 20, 2025, 5:21:00 PM ...