A Basketball player without a shoe deal? That is just a barefoot baller, waiting for someone to put a sole on it. From Jordan ...

LeBron James ' retirement has been the talk of the town for a few years now. The Los Angeles Lakers superstar is set to play ...

This is article is reprinted with permission from Sneaker History, Nick Engvall’s Substack about sneakers, culture, and the ...

An individual basketball-sneaker line can produce billions of dollars in revenue. NBA superstars like Michael Jordan, LeBron James, Kevin Durant and Curry have made nearly as much off-court revenue as ...

Nelly Korda had just played with WNBA star Caitlin Clark again at The ANNIKA 2025 Pro-Am. The former World No. 1 also gifted ...

Green reflects on how Curry turned Under Armour into a basketball powerhouse and wonders how massive his brand could have ...

So NBA fans experienced a sight long forgotten ahead of the Golden State Warriors' game on Friday, Curry's first game since ...

Warriors veteran Draymond Green reacts to All-Star Stephen Curry's shoe announcement with a Jordan Brand take.

LeBron James and Maverick Carter's LRMR Ventures has joined private equity firm SC Holdings in leading an investment for ...

NBA City Edition jerseys for the 2025-26 season have officially been released on the Fanatics website, and you can check them out now, as well as the rest of the City Edition collection.

Bryce James revealed a surprising list of his three favorite Nike LeBron basketball shoes in an interview with Complex.