An individual basketball-sneaker line can produce billions of dollars in revenue. NBA superstars like Michael Jordan, LeBron James, Kevin Durant and Curry have made nearly as much off-court revenue as ...

Foot Locker unexpectedly restocked the solkd-out Nike Kobe 3 Protro "Halo" basketball shoes on Saturday, November 15.

Yeti built its cult brand all on its own. A new partnership with Wieden+Kennedy is a vote of confidence in the agency ...

A widely cherished Hindu festival in Mumbai left residents dismayed as an overwhelming wave of advertisements threatened to ...

Today, DICK'S Sporting Goods (NYSE: DKS) released its 2025 holiday gift guide featuring top brands like Nike, Jordan, adidas, ...

England players are wearing special foam shoes as they prepare for the World Cup - and it's all about marginal ...

The old knock on Seattle’s sartorial habits goes something like this: Can you believe people in this town wear Gore-Tex and hiking shoes to the opera?

Nike's latest partnership with two circular apparel manufacturers puts its plans to make clothing with more recycled ...

At the heart of Nike's current corporate narrative lies a fundamental conflict. CEO John Donahoe is steering the athletic ...

Advertising can be powerful. It can spark conversations, influence culture, or, occasionally, explode in a fiery PR disaster.

Shop Kevin Durant, A'ja Wilson and Ja Murant's signature shoe with a haunting twist. By Kyle Hodge All products and services featured are independently chosen by editors. However, Billboard may ...

Sara Falkson's company, Robyn, has two goals: redesigning the sports bra, and presenting a body confidence curriculum that ...