A Basketball player without a shoe deal? That is just a barefoot baller, waiting for someone to put a sole on it. From Jordan ...

Just a day after his announcement to part ways with Under Armour, Steph explains why he laced up in Nike Kobe 6s.

Draymond Green makes compelling claim that Steph Curry could've surpassed Michael Jordan if he had stayed with Nike.

Curry noted it may be "weird seeing me in anything else" when he wore Nike Kobe 6 "Mambacita" shoes during warmups on Friday ...

The Journal sat down with Elliott Hill to discuss his turnaround strategy.

Nike’s Vomero 18 running shoes are down to just $88 — a rare 43% discount. Known for comfort and support, these popular ...

Nike is bringing back a beloved running classic, offering a fresh look at the Nike Zoom Skylon 11, spearheaded by the ...

Curry and the Warriors had a group stage game of the NBA Cup at the San Antonio Spurs on Friday night, and instead of his own ...

Nico Harrison might just deserve the unofficial “What If?” crown of sports marketing blunders. Sure, everyone’s still ...

The basketball shoe industry was thrown for a loop this week, when it was announced that Stephen Curry and Under Armour were parting ways after 13 years collaborating together. The ...

The Golden State Warriors star could take his Curry Brand independent or to another retailer — something Federer and Tiger ...

An individual basketball-sneaker line can produce billions of dollars in revenue. NBA superstars like Michael Jordan, LeBron James, Kevin Durant and Curry have made nearly as much off-court revenue as ...