Four of The Athletic's writers teamed up to rank the 30 NBA Cup courts for this season. Which court did the writers rank as ...

The United Football League is turning to fans to help design its new teams' mascots, which includes the Louisville Kings.

The NBA Cup tournament starts on Oct. 31, and in the lead up to it the league unveiled what all 30 courts will look like for ...

Backlash against a logo change isn’t new — students also grumbled in 2007, the last time the logo was reworked. But the ...

Toronto’s fashion fans are divided as Yankees and Dodgers caps clash with Blue Jays pride during the World Series, turning ...

Professional sports teams know that a logo isn’t just a pretty picture—it’s the face of a franchise. Over the decades, these ...

When Abbode saw the demand for its in-house embroidery climb, founder Abigail Price decided to go all-in on the offering.

Most recently, the team announced their logo for Diwali night, designed by Suki Kaur. Every themed logo that the Canucks and ...

The best baseball logos are timeless marks of civic pride and sporting heritage, using distinctive typography and symbolism to create a powerful fan connection. This includes iconic interlocking ...

Texas Tech unveiled its new logo for next year, and while it's a twist on a classic look, there are plenty of happy and sad reactions. The university released a plethora of new logos on Tuesday, Oct.

Cracker Barrel has cut ties with the design firm that created its controversial new logo and redesigned restaurants. The restaurant chain started implementing the changes but quickly reversed course ...