The decision is still pending NCAA approval but expected to be the first of many schools looking to capitalize on a new NIL ...

LSU football added a five-star recruit to its 2026 class. Here's what Tiger fans need to know about defensive end Trenton ...

LSU has announced it will sell sponsorship patches on their iconic white jerseys. Is this an idea Texas should join in on?

LSU will also earn money from the billion-dollar rights deal between ESPN and the College Football Playoff. The university ...

When the LSU baseball team lifted its eighth championship trophy Sunday, it symbolized the end of a consequential era for ...

Theodore (Ala.) four-star linebacker JJ Bush has blossomed into one of the top prospects in Alabama following a standout ...

Pending the approval, the LSU will soon have sponsorship patches on their jerseys which will open gates for smaller schools ...

“Schools like LSU can now directly pay their student athletes,” Metzinger said. That will add a new wrinkle to what has been possible since 2021, when the NIL era first began.

As college athletics enters the first full cycle of NCAA-sanctioned revenue sharing and matured NIL collectives, the economic ...

When the LSU baseball team lifted its eighth championship trophy Sunday, it symbolized the end of a consequential era for college sports: the beginning of name, image and likeness (NIL). New rule ...

Here's how the SEC's 16 teams stack up when listed by their highest-valued players in NIL for the 2025 season.