Ipsos has announced the acquisition of Seventh Decimal, a research technology company specialising in out-of-home (OOH) audience measurement. As part of the acquisition, IPSOS will acquire and ...

In his expanded remit, Geadah will oversee growth strategy for Memac Ogilvy across the region, enhancing cross-market ...

The Citix MENA smartboards bring together digital advertising, real-time public information, and navigation support within a ...

Warner Bros. Discovery's Grigory Lavrov writes on why stories that represent local communities are more likely to build ...

With 19 years of experience, Alix Petit has been named the CEO of Parisian creative and strategic agency The Refreshment Club.

Gen Z Qatari women emerge as the most beauty-engaged demographic. Data from Qatar’s Retail Trends Report 2025 shows makeup ...

Saudi’s low-cost airline, launches the world’s first intelligent AI-powered seat selector, turning travellers into ...

Nour will lead Kempinski ’s global brand and marketing, ensuring an emotionally engaging brand presence across all ...

Lavoya Restaurant Group’s Tarek Abou Hichme shares insights on how attention, OTT and gaming are reshaping food branding in ...

Disney+ made its first-ever appearance at the 1 Billion Followers Summit with the launch of the Disney+ House, an immersive, ...

Grounded in the ‘energy quadrilemma’ of affordability, sustainability, security and speed, the new brand signals how ACWA ...

UK-based e-commerce agency B2 Agency has opened a Dubai office, marking its expansion into the Middle East. The move ...