In a candid conversation on the Good Life Podcast, he spoke about the rise of the creator economy, the promise and peril of AI and why credibility remains the media’s greatest currency ...

Despite a slight deceleration from the 10.3% growth seen in 2024, search advertising will continue to command a robust 15% ...

The proposed changes include the deletion of key clauses (1.5 and 1.7) that earlier restricted cross-holdings between rating ...

In a market then dominated by multinational agencies like JWT, OBM, and Lintas, Rediffusion carved out a distinct identity: a ...

Social commerce unicorn Meesho has officially entered the IPO arena, filing a confidential Draft Red Herring Prospectus (DRHP ...

This innovative campaign, powered by WPP OpenDoor, redefines how IP-led storytelling can extend far beyond screens ...

Moneycontrol has launched Moneycontrol Super Pro, an enhanced premium markets product that builds on and extends the features ...

India’s premier exhibition on broadcast and media technology, BES EXPO 2025, is set to take place from July 3 to 5 at Pragati ...

The Google AI Pro subscription, priced at Rs 1,950 per month in India, provides access to Veo 3 as well as other AI features ...

Aniruddha Basu has worked with agencies like Rediffusion, Wunderman Thompson, Ogilvy & Mather, among others, in the past ...

The campaign, created in collaboration with The Fauxy, features creators like Sarthak Ahuja, Twinkle Jain and Isha Jaiswal ...

According to reports, a Patanjali advertisement, featuring founder Baba Ramdev, questions the authenticity of other ...