Positioning is the process of creating a distinct mental position or image of a product or a service in the mind of the customers as compared to other brands in the market.

The positioning statement includes an identification of the target market, the market need, the product name and category, the key benefit delivered, and the basis of the product's …

Nov 7, 2024 · What does positioning mean in marketing? Positioning is one of the 4 P’s of the marketing mix and refers to the process influencing the consumer perception of your brand or …

May 18, 2022 · The goal of a positioning strategy is to influence consumer perception by effectively communicating a brand’s competitive advantage. The concept of positioning rose in …

Jan 24, 2024 · Segmentation, targeting, and positioning is an audience-focused rather than product-focused approach to marketing communications, which helps deliver more relevant …

Jun 2, 2025 · What does positioning mean in marketing? A positioning strategy is a set of actions and processes that are designed to improve the image and visibility of a brand, company, or …

Dec 12, 2024 · At its core, positioning in marketing is about perception—how your brand, product, or service is viewed in the minds of your target audience. It goes beyond the tangible features …

Positioning is the strategic way of creating a unique identity for a product or service in the minds of potential customers. It focuses on setting the offering apart from competitors by highlighting …

Positioning refers to the way a brand or product is perceived relative to its competitors in the marketplace. It is the mental space a brand occupies in the minds of consumers, shaped by …

Sep 25, 2023 · Marketing positioning is the art of defining how a brand stands out in the market and how it is perceived by its target audience. It is a strategic process that involves creating a …