Retail Media Hub - ExchangeWire.com
We chat to Martin Jensen, co-founder and CCO at Nexta, about the development of retail media, and how brands can take advantage. How can brands and retailers leverage retail media …
Reports - ExchangeWire.com
Curation: the ad tech world won’t stop talking about it, and many are turning their advertising efforts towards it. Some believe it has the potential to become a one-size-fits-all solution.
As we move towards a cookieless future, we encourage advertisers and publishers to explore the audience
The Present and the Future of Audience Addressability
Feb 18, 2021 · One year after Google’s bombshell cookie announcement in January 2020, and the pursuit of solutions that target consumers in an effective, privacy-conscious (and …
An In-Depth Look at In-Game Mobile Advertising - ExchangeWire
Aug 3, 2021 · According to App Annie’s 2021 State of Mobile Report, mobile gaming grew 20% year over year in 2020 in both users and total consumer spend.But that jump has not yet …
About - ExchangeWire.com
About. ExchangeWire provides news and analysis on the business of media, marketing and commerce with a specific focus on data and technology. We offer actionable market …
The Future of Programmatic will be Curated - ExchangeWire.com
Dec 15, 2021 · The world of digital advertising has changed dramatically in the last decade. Not so long ago, deals were done with telephone calls, shaken hands, and manual insertion orders.
tmwi Appoints Matt Franceschi as Deputy Managing Director
Jan 18, 2022 · Independent media group, Oxidise, has appointed Matt Franceschi as deputy managing director at its Warwickshire-based integrated marketing agency, tmwi, as it prepares …
Awards - ExchangeWire.com
Awards. The Wires Global recognises the very best use of digital media, marketing and commerce, with a focus on ad tech and martech, across all aspects of media sales and media …
About us - ExchangeWire.com
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