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Campari Group nel 2024 ha superato 3 miliardi di euro di fatturato. Ma non li fa “vendendo più alcol”. Li fa vendendo meglio. Campari produce su scala industriale: – milioni di bottiglie all’anno – stabilimenti altamente standardizzati – costi sotto controllo Ma monetizza sul brand, non sulla produzione. Il modello è questo: 👉 produzione efficiente 👉 portafoglio di marchi iconici 👉 distribuzione globale 👉 prezzi premium Aperol, Campari, Wild Turkey, Grand Marnier: prodotti diversi per il con
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