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Bear Handlon on Instagram: "BEARS WIN!!! Wildest game at Soldier Field we've ever seen. Unreal! @chicagobears"
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Bear Handlon on Instagram: "First look at the new @bornprimitive HQ coming November 2026 right here in our hometown Virginia Beach!"
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Our CEO & Founder, Bear Handlon, is in Washington D.C. this week meeting with members of the House, Senate, and the VA to bring awareness to the growing issue of veteran medical debt and to hopefully be a catalyst for some major reform.⁠ This Veterans Day, we’re taking action through Operation Debt of Gratitude, pledging 100% of profits (Nov 7–11) alongside Black Rifle Coffee Company to eliminate up to $25 million in veteran medical debt.⁠ Because honoring those who served means fighting for the
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Bear Handlon on Instagram: "Super pumped with how our Savage1 Classics turned out! This is meant to be a lifestyle sneaker but uses the exact same features from our training shoe. Tons more new shoes launching from @bornprimitive in 2026!"
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This week on the MTNTOUGH Podcast we have @bornprimitive Founder Bear Handlon to discuss faith, mental toughness, and purposeful entrepreneurship. Bear shares his journey of rediscovering faith through personal hardships, balancing high-performance drive with surrender, and using his company’s success to pay off millions in veteran medical debt. The conversation highlights Born Primitive’s 2025 Veterans Day campaign with Black Rifle Coffee to erase up to $25 million in debt, emphasizing communit
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