Why Costco Went All in on Kirkland — and How It Paid Off | WSJ Case Study
9:34
YouTubeThe Wall Street Journal
Why Costco Went All in on Kirkland — and How It Paid Off | WSJ Case Study
Costco went against industry standards in 1995 with the creation of its private label, Kirkland Signature. With $86 billion in sales last year, Kirkland is now a bigger brand than Procter & Gamble and Kraft-Heinz. Compared with other mass retailers like Target and Walmart, which have multiple brands, club channels like Costco and Sam’s Club ...
3.6M views7 months ago
Related Products
Costco Tire Shop
Costco Appliances
Costco New Items
#costco
10 NEW Costco Deals You NEED To Buy in October 2025
10 NEW Costco Deals You NEED To Buy in October 2025
YouTube4 weeks ago
10 NEW Costco Deals You NEED To Buy in September 2025
10 NEW Costco Deals You NEED To Buy in September 2025
YouTube1 month ago
Top videos
10 Things You SHOULD Be Buying at Costco in October 2025
20:44
10 Things You SHOULD Be Buying at Costco in October 2025
YouTubeThe Deal Guy
1.4M views1 month ago
Top 10 NEW Costco Deals You NEED To Buy In November 2025
15:45
Top 10 NEW Costco Deals You NEED To Buy In November 2025
YouTubeBobby Parrish
399.7K views2 weeks ago
10 NEW Costco Deals You NEED To Buy in August 2025
19:49
10 NEW Costco Deals You NEED To Buy in August 2025
YouTubeThe Deal Guy
1.3M views2 months ago
Costco Best Deals
🎨 The uni POSCA® Special Edition 50 Count Marker Set with a soft, durable carrying case is now available exclusively online at Costco.com! @posca_usa 🙌🏼 This set includes 50 vivid, opaque, and fade-resistant paint markers in 3 versatile tip sizes — perfect for any project, from customizing sneakers to creating bold artwork! 🖌️ Each marker is quick-drying, non-toxic, and blendable, making them great for both indoor and outdoor use… this takes my creativity to a whole new level! 🤩 The soft-si
0:27
🎨 The uni POSCA® Special Edition 50 Count Marker Set with a soft, durable carrying case is now available exclusively online at Costco.com! @posca_usa 🙌🏼 This set includes 50 vivid, opaque, and fade-resistant paint markers in 3 versatile tip sizes — perfect for any project, from customizing sneakers to creating bold artwork! 🖌️ Each marker is quick-drying, non-toxic, and blendable, making them great for both indoor and outdoor use… this takes my creativity to a whole new level! 🤩 The soft-si
FacebookCostco Buys
1.6K views1 day ago
Costco haul for 2 people that lasts around 3 months | costco haul
1:57
Costco haul for 2 people that lasts around 3 months | costco haul
TikTokloganraehill
12.3K views1 week ago
💪🏻 CENTR Rubber Dumbbell Set is at Costco! This full set goes from 5–30 lbs and comes with a heavy-duty steel rack — perfect for building out your home gym 🙌🏻 Sleek black chrome handles and durable rubber coating make these SO solid. $349.99 #Costco #HomeGym | Costco Buys
0:13
💪🏻 CENTR Rubber Dumbbell Set is at Costco! This full set goes from 5–30 lbs and comes with a heavy-duty steel rack — perfect for building out your home gym 🙌🏻 Sleek black chrome handles and durable rubber coating make these SO solid. $349.99 #Costco #HomeGym | Costco Buys
FacebookCostco Buys
1.3K views20 hours ago