When American Honda Motor Company introduced the Acura line of automobiles in 1986, it revolutionized the U.S. luxury car market. Acura automobiles were the first Japanese luxury cars wold in the United States, and the Acura Automobile Division was the first division of a Japanese automaker to set up a separate dealership network. Acura automobiles were designed to be an extension of Honda’s sporty image, with more attention paid to performance and luxury. #MarketingMonday | Testdrivejunkie